The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands cover

The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer


The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands plot

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition of The Luxury Strategy includes more information about digital strategy, globalization, sustainable development and why luxury brands are resilient to recessions. It ...


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The Wave Watcher's Companion Ocean Waves Stadium Waves and All the Rest of Life's Undulations cover

The Wave Watcher's Companion Ocean Waves Stadium Waves and All the Rest of Life's Undulations by Gavin Pretor-Pinney


The Wave Watcher's Companion Ocean Waves Stadium Waves and All the Rest of Life's Undulations plot

A lively, revealing look at waves of all kinds from the bestselling author of The Cloudspotter's Guide Get ready for a global journey like no other-a passionate enthusiast's exploration of waves that begins with a quiet afternoon at the shore and ends with the world-class Hawaiian surf, making side trips to reveal the ups and downs of brain waves, radio waves, infrared waves, microwaves, shock waves, light waves, and much more.


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It's Only Too Late If You Don't Start Now How To Create Your Second Life At Any Age by Barbara Sher


It's Only Too Late If You Don't Start Now How To Create Your Second Life At Any Age storyline

Shattering the myth that turns midlife (or any age) into a crisis, this provocative guide is packed with sage advice. Watch for career counselor Barbara Sher's upcoming PBS special.


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Great Cruise Ships and Ocean Liners from 1954 to 1986 A Photographic Survey cover

Great Cruise Ships and Ocean Liners from 1954 to 1986 A Photographic Survey by William H. Miller


Great Cruise Ships and Ocean Liners from 1954 to 1986 A Photographic Survey plot

Fascinating pictorial record of the last of the great ocean liners and rise of luxurious cruise ships. Interior, exterior views of Song of Norway, Rotterdam, Oceanic, Liberte, Queen Elizabeth, QE2, Queen Mary and scores of others.


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Good Derivatives A Story of Financial and Environmental Innovation cover

Good Derivatives A Story of Financial and Environmental Innovation by Richard L Sandor


Good Derivatives A Story of Financial and Environmental Innovation plot

Praise for Good Derivatives "Richard Sandor is a true genius. That is obvious. For creating the world's most popular class of futures contracts? For persevering with climate projects despite headwinds of incredible force and dysfunction? Or for marrying Ellen? All of the above but more so, in my view, for marshaling teams superbly. I enjoyed the pride of membership on one of them. If he ever seeks your help, say 'yes' and do it fast!" —PHILIP McBRIDE JOHNSON, Past Chairman, Commodities Futures Trading Commission "No one has more insight into the power of markets to achieve environmental objectives than Richard Sandor. In Good Derivatives, he combines his depth of experience in the marketplace with his passion for telling stories. At the heart of this work is his belief that innovation—financial innovation in particular—has helped make the American economy supreme. He not only sheds light on the evolution of financial innovation through the different products and methods that became available, but also through the role he played using markets to shape policy goals that he cares about. Sandor examines how the marketplace and trading can create value for society, and ultimately drive environmental ends in a positive direction. This is a strategy that defines his lifetime of work." —U.S. SENATOR JEFF BINGAMAN (D-NM), Chairman of the U.S. Senate Committee on Energy and Natural Resources "This book represents the work of one of the world's most brilliant, inquisitive, and visionary minds. Richard Sandor knows this subject as an economist, a trader, an executive, an entrepreneur, but most of all, as a teacher. No one else in the world could have written this book. There is lots of intrigue in financial markets, especially in Chicago. He lifts that veil, while also explaining what derivatives are all about." —AMBASSADOR CLAYTON YEUTTER, Past Secretary of the U.S. Department of Agriculture and U.S. Trade Ambassador


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The Data Asset How Smart Companies Govern Their Data for Business Success by Tony Fisher


The Data Asset How Smart Companies Govern Their Data for Business Success storyline

"If we accept that the key assets of today's organizations lie in data, information, and human intellectual capital, then we must also recognize that harnessing these assets requires a relentless focus on data quality and data governance. I simply don't see another reasonable alternative for a business looking to exploit this latent value. Tony Fisher's book manages to put forward this case in a compelling way without the usual vendor recourse to technology for the sake of technology." —Ian Charlesworth, Practice Leader, Ovum Software "Especially for businesses with massively complex day-to-day marketing risk, and channel decisioning, until data quality is understood as having the ...


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جمعه 3 شهریور 1391  02:11 ق.ظ
توسط: Sharon Day


Holy Cooperation! Building Graceful Economies by Andrew McLeod


Holy Cooperation! Building Graceful Economies storyline

The first Christians immediately set about creating a social structure based on democratic control of their collective resources, which were shared freely. While this was a voluntary system, it carried great spiritual weight and was a continuation of values that were clearly encouraged in the stories of the Old Testament.This style of organizing can also be found in the modern cooperative movement, which is made up of thousands of democratically controlled businesses serving millions of members worldwide. This movement touches the lives of nearly half of Americans, and has grown into a comprehensive economic system in other parts of the world. Christians have played key roles in ...


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Broke USA From Pawnshops to Poverty Inc. How the Working Poor Became Big Business by Gary Rivlin


Broke USA From Pawnshops to Poverty Inc. How the Working Poor Became Big Business storyline

For most people, the Great Crash of 2008 has meant troubling times. Not so for those in the flourishing poverty industry. These mercenary entrepreneurs have taken advantage of an era of deregulation to devise high-priced products to sell to the credit-hungry working poor, including the instant tax refund and the payday loan. In the process they've created an industry larger than the casino business and have proved that pawnbrokers and check cashers, if they dream big enough, can grow very rich off those with thin wallets. Broke, USA is Gary Rivlin's riveting report from the economic fringes. Timely, shocking, and powerful, it offers a much-needed look at why our country is in a financial mess and gives a voice to the millions of ordinary Americans left devastated in the wake of the economic collapse.


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جمعه 3 شهریور 1391  02:07 ق.ظ
توسط: Sharon Day


Managing with Micros Management Uses of Microcomputers by Colin D. Lewis


Managing with Micros Management Uses of Microcomputers storyline


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جمعه 3 شهریور 1391  02:05 ق.ظ
توسط: Sharon Day


The Brothers The Hidden World of Japan's Richest Family by Lesley Downer


The Brothers The Hidden World of Japan's Richest Family storyline

The epic, untold story of the men behind Japan's greatest business dynasty, and their rise from obscurity to extreme wealth and power, The Brothers recounts the public and private lives of the Tsutsumi family, who are to Japan what the Rockefellers or the Gettys are to the West. The epic, untold story of the men behind Japan's greatest business dynasty, and their rise from obscurity to extreme wealth and power, The Brothers recounts the public and private lives of the Tsutsumi family, who are to Japan what the Rockefellers or the Gettys are to the West.


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جمعه 3 شهریور 1391  02:04 ق.ظ
توسط: Sharon Day


The Forces of Progress by Kobus van der Zel


The Forces of Progress storyline

A journey in search of the primary forces that either fuel or destroy progress in companies today. Scientists changed our world by proving that the complex world of physics is ruled by only a few forces which obey simple Laws. This allowed a quantum leap in our progress. In this business novel an Eastern woman teams up with a Western turnaround guy to master the forces that are limiting their progress in business. They set their aim as high as the imagination will allow: • For their traditional products company to achieve a Viable Vision - to turn its sales into its net profits in 4 years, and • To encourage their people to escape from the rat ...


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جمعه 3 شهریور 1391  02:02 ق.ظ
توسط: Sharon Day


Home Business Video Marketing Secrets Exposed by Mike Morley


Home Business Video Marketing Secrets Exposed storyline

“Home Business Video Marketing Secrets Exposed” looks at: Web Video – The New Thing In Internet Marketing, What Kinds Of Video Do Good For Video Marketing?, Some Ideas For Videos That Can Enhance Your MLM Marketing, Watch The Length Of Your Video!, Planning For Your First MLM Promotional Video, Make YouTube Your Video Promotion Playground, Some Tips To Improve Your MLM Video Titles And Descriptions, Why Do Search Engines Love Videos?, Why Video Should Be Your Number One Choice For MLM Promotion Today, Making Dazzling Promotional Videos With Free Editing Software, Video Marketing Is Easy!, Unleashing The Power Of Video Syndication To Your MLM Prospects, Increasing The Presence Of Your MLM Video To Dizzying Heights,


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Ugly Americans The True Story of the Ivy League Cowboys Who Raided the Asian Markets for Millions by Ben Mezrich


Ugly Americans The True Story of the Ivy League Cowboys Who Raided the Asian Markets for Millions storyline

Ben Mezrich, author of the New York Times bestseller Bringing Down the House, returns with an astonishing story of Ivy League hedge-fund cowboys, high stakes, and the Asian underworld. John Malcolm was the ultimate gunslinger in the Wild East, prepared to take on any level of risk in making mind-boggling sums of money. He and his friends were hedge-fund cowboys, living life on the adrenaline-, sex-, and drugs-fueled edge—kids running billion-dollar portfolios, trading information in the back rooms of high-class brothels and at VIP tables in nightclubs across the Far East. Malcolm and his Ivy League-schooled twenty-something colleagues, with their warped sense of morality, created their own economic theory that would culminate in a single deal the likes of which had never been seen before—or since. Ugly Americans is a story of extremes, charged with wealth, nerve, excess, and glamour. A real-life mixture of Liar's Poker and Wall Street, brimming with intense action, romance, underground sex, vivid locales, and exotic characters, Ugly Americans is the untold true story that rocked the financial community.


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Barron's Real Estate Licensing Exams Salesperson Broker Appraiser by J. Bruce Lindeman


Barron's Real Estate Licensing Exams Salesperson Broker Appraiser storyline

This study guide and test preparation manual has been updated to provide the latest information in real estate finance, federal law and regulation, and appraisal requirements. It completely explains all aspects of real estate law and finance, including contracts, deeds, appraisals, leasing, mortgage types, and federal regulations. Test takers will find questions at the end of each chapter, plus ten full-length practice exams with answer keys and explanations. This study guide will prepare candidates for real estate broker, salesperson, and appraiser licensing exams in all 50 states. Readers will find more than 1,500 practice questions plus special tests that cover contracts, ...


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جمعه 3 شهریور 1391  01:58 ق.ظ
توسط: Sharon Day


Accounting Basics by Robyn Peters


Accounting Basics storyline

Clear, concise and easy to understand accounting to Trial Balance. Double Entry Bookkeeping too easy. Get your finger on the pulse of your business.


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